The management of shopping centres is dominated by the management of the asset, much like a stadium. The pervasive attitude is around property management and rental yields, predicated by the idea that the centre is simply the theatre within which each retailer shall play to its own respective audience and make success as best it can.
Successful centres disagree and their owners are much more rounded in their understanding of the presence and resonance a centre must have in order for the customer footprint be maximised. Unless the centre itself fits into the community, whether local, regional or national/international, tenants cannot enjoy the footfalls necessary for engagement and sales.
In other words, successful centres have their own character and reputation, it is much more than the anchor tenants and additional retail mix, the whole is greater than the sum of its parts.
We have worked very successfully with shopping centres to achieve success. If you have any queries about how we can help you, please complete and send the form.