mCommerce is enjoying considerable growth, with a huge number of people offering to design and build apps that will facilitate the use of mobile and hand held devices.
Unfortunately, very many of these do not work effectively, nor do they deliver a return on investment, they simply are not fit for purpose and are soon rejected by customers, often because the customer journey is poorly understood and the impulses are in the wrong place.
This drives re-releases, optimisation and customisation, even though the typical Return On Investment takes 7 years.
We work with businesses to ensure that the mCommerce applications are right first time and that customer journey’s work. We try to ensure that refreshment is as flexibe and low cost as possible so that Return on Investment is maximised.
If you are engaging in mCommerce and have questions, please let us know and we will explain how we can help you.