Time and again we see marketing activity without any plan to guide. We see it because clients ask for help with poor performing campaigns. Experience teaches that a plan is not an option, but a necessity.
Of course, the plan must be fit for purpose, which is to establish the product or service in the context of customer and consumer needs, wants and demands, to articulate the signatures that comprise the brand and to craft the messages that engage, resonate and deliver.
Following this, the IMC is a must. Let us know when you are seeking a practical, foocused and results driven marketing plan.