Since the early 1960’s pick and pay was the basis of many businesses, especially B2C retail. Customer engagement was a declining practice, not only becoming ‘old school’ but to many customers, an intrusion.
How things have changed. Digital media has brought engagement back where it belongs, at the interface of B2B and B2C relationships.
But when done well customer engagement isn’t random or spontaneous, its considered, non cynical and consistent. It is something planned, practiced and performed. Customer engagement starts with the company culture and the people you hire.
We can help with your customer engagement practices. Let us know your query and we will explain how we can help.