All too often, people think CRM is about software….completely wrong! It’s about building channels to people in segmented ways so that when you communicate with them, you do so confident that they are interested in what you have to say.

Time and again, service providers lead with the technology. Of course, that’s what they are selling. But have they an SLA, have you a specification for kinds of data collected, are you complying with data protection in all territories, what kinds of people, filters, who owns the data, how is it cached, interrogated, activated. What is the segmentation????

We can help with your CRM, not only in getting it right from the start, but how to grow and commercialise this data. Let us know your query and we will explain how we can help.