Corporate partnerships are much more than a complex co-branding arrangement, it’s about integration, efficiencies and increased performance. Questions of ownership, stakeholding and equity are foremost in the business minds.
In all partnerships there are benefits and accommodations, these need to be worked on, like any relationship, priorities need to be balanced and benefits clear to both parties.
Unlike human relationships, corporate ones have a legal construct and are subject to measurements. They are not so free flowing nor ad hoc. It’s a lot of management based on written statements of intent and obligations.
We can help with your corporate partnership practices. Let us know your query and we will explain how we can help.