The principles we apply to licensing are strictly business. It must be a win-win, there must be an opportunity for a return on investment. It has to be fair, it has to be managed, issues must be addressed.
When these criteria are met, licenses can be a very successful arrangement with benefits to the licensee and the licensor.
We help both parties not only agree the terms of a license, but perform or vary the terms so that a success is achieved. If you are considering a license, or struggling with one, let us know and we will assist you.