Brand power is a substantial force in business, no doubt. We have experimented many times with brand power and there is no question about it, margin expansion and sales volumes are substantially increased with brand power.
Co-branding is about broadening this power by using association. This not only elevates, but also strengthens margin durability. Of course, it widens the audience base, giving access to a greater diversity of potential customers, whilst at the same time creating a construct significantly greater than the individual brand powers. Essentially, brand power escalates when brands co-brand, it is far greater than the parts.
We can help with your co-branding practices. Let us know your query and we will explain how we can help.